Why is it Difficult to Sell Property?/How To Run Real Estate Ads On Facebook
In India and the rest of the world, billions of people dream of owning their own homes. And though the real estate market fluctuates now and then, the demand for houses never really goes away. Hence, if you are trying to sell a property, you can do it with a little bit of effort. That is because many others are trying to sell too. Which brings us to the importance of real estate ads. If you create them the right way, your property will attract buyers soon and get sold for a handsome price as well. So, in this blog, we offer you detailed insights into how you should go about writing real estate ads that sell properties fast.
In order to make the task easier for you, we have also shared multiple real estate creative ad ideas and samples. Read on to find out.
Can you tell me why it is so hard to sell a property?
Since there are way too many property sellers and builders in the market and their number is only growing with time, it is important to establish a name in the market to do well. And one of the most effective ways to do so is by marketing and advertising your product efficiently.
This should certainly be backed by high-quality construction, timely delivery, excellent after-sales service, and a lot more. However, brilliant real estate advertisement ideas and marketing campaigns are the key to drawing attention while everything else follows. Now, as simple as it may seem, everyone out there is trying to come up with catchy real estate ads to advertise their products. This is true for rental properties too. So, you need to stand out.
What are the best ways to draft catchy real estate ads?
There are quite a few points that need to be kept in mind while drafting real estate ads to grab the attention of potential buyers and sell properties quickly. Here is a look at these points to help you write effective real estate paper ads as well as those for digital platforms:
Start with a Quick Question
To draw instant attention, it is recommended to start the ad with a question that generates interest. You can choose the questions based on what you are selling, the location, your USP, and various other factors. Some relevant and effective questions for property advertisement in newspaper/digital platforms are as follows:
- Looking for a commercial property in NCR?
- Tired of house hunting?
- Planning to invest in property?
- Looking for an affordable apartment?
- Want to experience the villa life?
- Finding it hard to search for a suitable office space?
- Searching for a high street retail space in Mumbai?
- Looking for an asset that only appreciates with time?
The questions put across in the real estate advertisement should be such that they trigger the pain points of your prospects so that they are tempted to read further. You can identify the same by conducting online polls and surveys and checking buyers’ feedback online.
Make your sentence/phrase catchy
Adding a question in the first sentence of the real estate agent ads as well as property ads is a good way to grab attention. However, the content that follows must be relevant and interesting enough to keep their interest alive in your post. It is a good idea to add a catchy phrase or sentence that generates further interest and prompts them to read the ad through. This doesn’t necessarily have to follow the question. You can add it anywhere in the real estate newspaper ad. Some of the catchy phrases/sentences you can add here are as follows:
- Get Assured Returns
- The Offer of the Year is here!
- Once in a lifetime opportunity
- It cannot get any better
- What are you waiting for? Grab the offer now!
- Limited Period Offer
- Never Seen Before Deal
Make your sentence/phrase catchy
While the content plays an important part in acquainting the customers with your product, it is the visuals that grab the attention in the first place. This is because visuals have the power to stimulate the brain. Beautiful images of skylines, apartment buildings, front yards as well as decked-up interiors prompt the readers to click real estate creative ads and view more.
While posting on social media and other digital platforms, it is suggested to make use of videos and infographics. While selling an office space or residential property, you can give a tour of the same, showing how it looks from the inside. While showing the space, you can even narrate why that particular property is the best choice for buyers to add more value to it. You can also include a tour of the neighborhood to show the nearby amenities and help your prospects picture how their life would be if they choose that particular property.
Likewise, creating a slide show is also a good idea. Add soothing music and vibrant images of the property to luxury real estate ads to draw attention.
Please keep it short
While it is important to highlight the key features of your rental properties as well as those for sale to make them appear desirable, it is suggested not to go on bragging about them. Always remember to get to the point quickly without beating around the bush. The content of your real estate paper ads must be short and crisp, yet cover the key points about the property.
Choose the right font for the job
Choosing the right font for a real estate newspaper ad is equally important. It should be visible. It is suggested to bold the part you want to highlight. You can use a mix of regular and italic font to distinguish the information. However, do not overdo it. The information should come across clearly and must be readable. This holds for real estate agent ads as well, whether you are posting in newspapers or on digital platforms such as your website or social media handles.
Always keep your audience in mind
While writing a real estate newspaper ad, it is extremely important to keep the audience in mind. Different segments of customers have different interests and you cannot impress them with the same content. This is the reason why an ad creative was created for a 1 BHK apartment targeting wealthy customers. Likewise, a real estate ad written to sell an office space must be completely different because it targets a different segment of society. The income group, age, demographics, and interests of your audience must essentially be considered before writing an ad.
Optimize it for SEO
We all know the importance of writing SEO-friendly content. If you are writing an ad for a digital platform, then it is imperative to use the right keywords. You can start by researching the keywords that are most relevant to your project and are being searched by your prospects. View the number of searches for each keyword per month and include them in your text accordingly. This will help generate organic traffic and fetch genuine leads. However, they shouldn’t look stuffed unnecessarily.
A call for action
Lastly, do not forget to add a call to action to your property ad in the newspaper as well as the one posted online. This will prompt buyers to seriously think about making the purchase. Try to draft a compelling yet simple call-to-action sentence.
Included Information
Key Features
It is important to include the key features of the property, such as the size of the plot/ apartment, the number of bedrooms/bathrooms, the outer space (such as the roof, patio, front yard, backyard, balconies, etc.), the type of neighborhood, and the parking space.
Please add a quote
If you are creating a slide show or a video ad, adding a quote to inspire the buyers to invest quickly is a good idea. You can even add a short quote to a static property ad in the newspaper. Here are a few real estate quotes that can be included in your post:
- “Owning a home is a keystone of wealth…both financial affluence and emotional security.”
- “Landlords grow rich in their sleep.”
- “The best investment on Earth is Earth.”
- “When one door closes, buy another and open it yourself.”
- “Don’t wait to buy real estate, buy real estate and wait.”
- “Ninety percent of all millionaires become so through owning real estate.”
- “You are not buying a house, you are buying a lifestyle.”
- “Real estate is an imperishable asset, ever increasing in value.”
Examples of property ads
To ease the task for you, we have shared some property ad examples below. These ads should give you a fair idea about how your ad should be. You may even use these as templates to draft property advertisements in newspapers.